A series of Ramadan campaigns developed across outdoor, print, retail, product display, and branded touchpoints.
Project Context
Ramadan communication had to work across very different formats — OOH, newspapers, product displays, retail branding, and campaign materials — while still feeling like one campaign rather than a collection of unrelated executions.
Creative Idea
Build each Ramadan campaign around one clear seasonal visual direction, then extend that idea consistently across every customer touchpoint.
Art Direction
The visual direction balanced strong product presence with seasonal cues, using a disciplined campaign system that could scale from large outdoor placements to detailed retail and print applications.
Selected Execution
Campaign work included OOH, newspaper advertising, branded product displays, retail branding, and supporting campaign collateral across multiple Ramadan seasons.
Gallery
Outcome Note
- Created a repeatable creative framework for Rayyan Water's Ramadan communication across outdoor, print, retail, and branded environments.
Role / Disciplines
Creative Direction
