Case Studies
A portfolio image shows what was made. A case study shows why it was the right call — the challenge, the role played, the strategy behind the direction, how it was executed, and what it was built to achieve. This is the version built for people who have to decide whether to hire the thinking, not just admire the visuals.
Personal Brand & Portfolio Platform 2026
Rebuilding a personal website into a content-managed platform — information architecture, a custom CMS, and case-study-driven storytelling — built to argue for senior creative and innovation leadership, not just display it.
Product Concept 2024
A premium AI English-speaking companion — a small in-ear device paired with a companion app — designed to help people build spoken English confidence through guided practice, supportive correction, and progress feedback.
Sound Experience 2024
An adaptive sound experience that explores how the body responds to tones, rhythm, and ambient layers — then uses those signals to suggest a more personal path toward calm and focus.
Creative Operations 2023
A workflow innovation case study showing how custom plugins for After Effects, InDesign, and Illustrator can remove repetitive friction from creative production.