Summer campaigns, character development, video, posters, and store branding shaped under one consistent visual direction.
Film / Motion
Project Context
Seasonal campaigns, character-led content, video, posters, and store branding all needed to feel energetic without fragmenting the brand into different visual styles.
Creative Idea
Develop a flexible brand world where characters, campaign visuals, and retail graphics could all belong to the same recognizable TabiBoba universe.
Art Direction
The direction centered on expressive character work, bold campaign compositions, and a consistent visual language that could move between motion, poster design, and the store environment.
Selected Execution
Work included summer campaign concepts, character development, video, posters, campaign branding, and store branding under a single visual direction.
Gallery
Outcome Note
- Created a unified visual direction connecting seasonal campaigns, character development, motion, posters, and store branding.
Role / Disciplines
Creative Direction